Generation: Freedom

OUR STORY

Meet Michael and Chris: two life-long friends who found a passion for filmmaking and a desire to live life outside the nine-to-five. Today, they are co-founders of Shohawk Media and believers that freedom isn't about getting lucky, it's about having the right blueprint to put into practice.

We remember it like yesterday. Since we met in the 5th grade, we’d been planning a movie.  

At age 11, obsessed with World War II, we set out to make a sprawling epic about an airforce pilot trapped in enemy territory, and his brother—an army soldier—on the front lines in Europe. We tested, schemed, practiced, plotted, and obsessed.  

From that day forward, we’ve been working. We’ve grown, pushed ourselves, learned technique after technique, trade after trade, and lesson after lesson: from our war short film as high school freshmen to our heist film the following year, to our feature film in college, and on, and on.  

We’ve been a filmmaking duo. Everyone who’s ever met both of us knows this to be true. We’ve driven each other forward when the going gets tough and shared in celebration when things work out just as we’d planned.  

From our childhood beginning, there was never a choice: we would make movies together. Whether we were off at separate colleges, traveling, working respective jobs and trying to climb the industry ladder, it worked.  

Then, we wanted to do something BIGGER.

We wanted to actually make money from our work by starting a side business. The problem was, we had no idea how to do it. How hard could it be, right?  

At the same time things were not going great for Michael at his day job. Here he is telling his story:  

It was strange because an all staff meeting was called a few hours before the end of the workday. I remember everyone on my team was nervous because usually we were given at least a few days notice before an all company meeting was called, so we knew something wasn’t right.  

It was a small company and I had a job I enjoyed, working with people who were happy with the way things were. I was producing shoots, which was something I always wanted to do.  

When we showed up to the meeting, I knew something was off. There was a line of chairs in front of the big room where we normally met and all the partners of the company were sitting in front of us. They were usually never all together in one room. In addition to them, was a line of people we had never seen before wearing much more formal attire than anyone else.  

I got a sinking feeling in my stomach because I knew my life was going to change forever when they announced the company was being bought out. What did this mean? I was up for a raise and looking at buying a house with my girlfriend of 5 years.  

I had never heard of these people, and even worse, the company buying us was owned by an even bigger corporation - one of the biggest companies in the world.  

This wasn’t what I had signed up for.  

The partners of the company re-assured us that the spirit of the company was going to stay the same and our jobs were safe. Man, they were wrong. Even though they had the best intentions, the company that bought them had something different in mind.  

The first red flag was when our Christmas bonuses, something the company had always given, were put on hold. Those were bonuses people’s families relied on. On hold? No way.  

People started panicking - I tried not to get swept up in it, but you couldn’t help but be scared. People started looking for new jobs and different opportunities, but I stayed steady. I really, really hoped that they were doing their best. They said they were working on getting people their bonuses, which I believed.  

I talked to my boss and she said I was still on track to get my pay raise, which was a huge relief since I was serious about looking at houses with my girlfriend and the housing market was getting insanely expensive. There was no way I’d be able to afford a house without a pay bump because the cost of living was so high.  

My boss told me to create a game plan for my career trajectory so I could hit certain goals in order to justify the raise. I spent weeks working on my goals, mapping out how I saw myself growing in the company and how I could ultimately help within the company.  

Guess what? No one ever saw that document because my boss was let go. She was let go and the company had no backup plan. They had no one to fill the role and had no plan to fill it anytime soon because it was actually helping the company save money. It became very clear, very quickly that the company that had acquired us was focusing on one thing - the bottom line.  

Over the next year, I went to HR and the head of a different department pleading my case for the raise I had been told I would receive, but it fell on deaf ears.  

Co-workers I loved started jumping ship left and right and more and more people kept getting let go. It was clear I was completely stuck - no path forward within the company and I was getting closer and closer to buying a house I couldn’t afford.  

I desperately needed help and I had no one to turn to I went into a real tailspin. What was once a job I loved became something I forced myself to endure.  

I felt completely trapped, I was just barely treading water with my head above water. Every day seemed draining and it was a bad sign that all my co-workers couldn't wait to celebrate every Friday.  

My lowest point came when I was stuck in traffic after a really horrible day in the middle of winter. We live in Portland, so of course, it was cold and raining outside and I felt a real depression.  

Since I had time to kill, I scrolled through my podcast app and came across the “Afford Anything with Paula Pant.” In the episode, the host was interviewing some people who made over $100,000 a year from selling stuff on eBay and hosting an Air BnB.  

I was floored.  

This was the first time I realized you could use the internet to make money for yourself on the internet. I dug deeper and kept listening and reading about how time, money, and your day job don’t need to be tied together.  

This completely shifted the way I thought about money. Since I was so close to buying a house, I thought - why not find something where I could do an Air BnB in the basement so I don’t need to rely on getting a raise to afford a crazy priced home. I asked myself, “what if it doesn’t work”?  

I had to give it a shot.  

It was such a low startup cost, and it was completely something that my girlfriend and I could do while we had our full-time jobs. We pulled the trigger and got a house that had a separate entrance to the basement, so our guest would have privacy. We put in a TON of work, buying decorations from Ikea and creating our profile.  

I remember when we finally put our profile online and announced it to the world. We got our first booking in 5 hours - we were shocked. It wasn’t a ton of money, $183, but it was something. We were hooked. Before we knew it, our calendar was completely full.  

It was amazing - we were able to completely cover our mortgage with the Airbnb, so we were actually keeping more money than when we were renting. We were ecstatic. This was something that we wouldn’t have been able to do not long ago, and we were able to afford a home because of the internet.  

I was completely hooked. I went all in like a mad scientist - and started listening and reading everything I could get my hands on. I came across another podcast - “Smart Passive Income with Pat Flynn.” Where he started talking about multiple income streams. He emphasized this because if one income stream failed, you’ll have another as a backup.

Because of the way the internet works, you could set up these streams of income using tools and systems to make money while you slept. I had done that with the Air Bnb without even realizing it - it had become my second stream of income with minimal work on the part of my girlfriend and myself.  

Now, it wasn’t completely passive, but we made way more with our time on that project than the amount of work we actually put in - again, the fact that time and money are not necessarily related to each other.

I went deeper, reading every book, listening to every podcast, and blog articles I could get on the topic because I had seen it work, I knew there were hundreds, if not thousands of different ways I could make money using the internet. I knew I wanted to go and meet the experts who knew everything about this topic - to sit with them and learn as much as I could.  

This is when everything aligned perfectly. Chris and I had been talking for a long time about making a business and the information I was finding online completely dovetailed into this.  

Why don’t we make a documentary about people who have achieved this? It would be the ultimate resource.  

He was a filmmaker and I was a producer, so it made perfect sense to team up and take on this topic. This would be the way we could go talk to the experts, but not just for ourselves, we’d be able to put it on film and provide value to even more people.  

I was ecstatic.  

There was just one tiny problem - we didn’t have a ton of money put away to make something like this, and none of the people we wanted to talk to had ever heard of us.  

I started emailing experts for interviews and was immediately brought back to reality. Why would any of these people want to meet with us? Sure, Chis had made a couple of feature films and a documentary - and I was a professional producer, but they had still never heard of us. All we had were our skills and our creativity.  

We got rejection after rejection. Some going so far as scheduling an interview, only to stop responding to our emails days before the scheduled interview. We knew that it was going to take a long time, but it was starting to seem impossible.  

Finally, we got a hit. Pat Flynn said he could do an interview but in six months. So we waited. In that time period, we lined up interview after interview and we honed exactly what we wanted to cover in the documentary, coming up with questions and an overall story arch.  

We packed our bags and all our gear and we were ready to roll. There were so many unknowns heading into the trip, but we were as prepared as we could be. We didn’t know if we’d be able to pull it off, but we were set.  

On the day we were going to fly out and kick off our interviews, a snowstorm hit Portland. Not only a snowstorm, but the snow froze over and became ice. Flights were canceled left and right.  

All I could think was “shit, shit, shit.” This is our one shot to get these guys on camera. If not, the project was likely dead. We had waited six months for this.  

The ice melted as much as it needed and we were incredibly lucky to get a cab to the airport, but traffic was no joke. We were literally running through the airport to catch our flight and barely made it.  

We were out of Portland and on the journey. We knew as long as we made it out, with all our gear, we couldn’t be stopped.  

From there, it was like entering a new world. The people we met and interviewed were inspiring. They completely changed the way we saw the world, our time, money, and how you can live your life.  

The footage we shot was amazing, the stories inspiring.  

From sitting with big mentors like Pat Flynn, Chris Ducker, Andrew Warner, and Paula Pant. And spending time with real people like Brennan Argunoff, who started a multi-million dollar sock company in high school, or a designer like Lisa Condon, or someone like Steve Chou who was able to make $100,000 a year selling wedding linens as a side hustle to his full-time job.

Our eyes were open. It was like the scene in the Matrix when Neo saw the real world.  

Generation Freedom required us to shoot over 20 hours of footage and the amount of editing time was a massive undertaking to get to a 90-minute documentary.  

There’s a saying when editing that you need to “kill your darlings.” That means in order to make the documentary work, we needed to take out huge portions of our favorite parts and informational sections.  

We stressed over the smallest details.  

Ultimately, we took out portions we loved but decided were too "in the weeds." What we took out led to us putting together the special features in the Complete and Premium Editions.  

We've been honing Generation Freedom for almost three years to make it the fastest way for you to achieve freedom. All you need to do is sit and watch to change your life fast.  

The freedom you want isn't about getting lucky, it's about having the right blueprint to put into practice.

Generation Freedom is your blueprint.  

MICHAEL

Producer

CHRIS

Director

DISCOVER FOR YOURSELF

HOW THE INTERNET KILLED THE DAY JOB

Get inspired to ditch your day job as some of the top thought leaders reveal the tips, tricks, and stories that brought them entrepreneurship and freedom.

WATCH THE TRAILER  ▶

FIND MENTORSHIP & MOTIVATION 

More than 15 real-world success stories come together in a single documentary, designed to nurture your inner entrepreneur.

Hear from real-world makers, movers, and shakers as they reveal the struggles they faced and lessons they learned on their long walk to financial freedom.

ABOUT YOUR MENTORS

JOIN THE COMMUNITY 

Join to get 4 free bonus features that show you the step-by-step to get freedom, fast.

GET 4 FREE BONUS FEATURES

THE STORY BEHIND THE DOCUMENTARY

Co-founders of ShoHawk Media, Michael and Chris knew they were made for something more than the nine-to-five grind. They wanted to scale their boutique video production studio, but knew it wouldn't be easy.

As they sought out business gurus and marketing guidance to help them overcome the entrepreneurial obstacles, they wondered: where's the movie?

Where's the movie that tells the epic journey from fear to freedom and everything it takes to go from launching a successful business? Where are those stories? They're here—in Generation: Freedom. Read the story to learn more.

MEET THE MENTORS

AARON JAMES DAPLIN

  • @draplin: 166k
  • @draplin: 54k
  • draplin.com 

Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny, little bit of Aaron Draplin.  

Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life.

ANDREW WARNER

  • @AndrewWarner: 36k 
  • @mixergy: 16k
  • mixergy.com 

Andrew Warner is an internet, startup entrepreneur. When he graduated from college, he founded Bradford & Reed, a company that ran a collection of startups.  

He now runs Mixergy, where he invites proven entrepreneurs to teach how they built their startups. The entrepreneurs featured on Mixergy include the founders of Wikipedia, Groupon, LivingSocial, LinkedIn, and over 1,500 others. In Generation Freedom, he shares details of lessons learned.  

ANNA LOUIS HARRIS

  • @_annalouise._: 82k 
  • @experimentalvintage: 24k
  • ExperimentalVintage.com 

Anna Louise Harris is a vintage shopkeeper curating an online store to help her live a bohemian lifestyle she enjoys.  

The lifestyle her business allows her to live is slow living: stirring her morning coffee with a hand carved wooden spoon, keeping flowers on her bedside to smell when she wakes up, pulling all of the beautiful things around her into her home.  

She tells you how she's used social media and Etsy to build an ideal life for herself.

BRENNAN AGRANOFF

  • @HoopSwaggdotcom: 12k
  • @HoopSwaggdotcom: 66k
  • HoopSwagg.com

Brennan Agranoff founded his sports apparel customization company HoopSwagg at age 13.  

He has been pursuing entrepreneurship since age seven where he began selling his first products and flipping garage sale items on eBay.  

He’s been featured in numerous publications such as CNN, Entrepreneur.com, and Bisnett.com, and was named the 2017 Youth Entrepreneur of the Year by Baylor University.  

BRIAN CLARK 

  • @BrianClark: 179k
  • Unemployable Podcast
  • CopyBlogger.com

Brian Clark has been building businesses with online content marketing since 1998, way before anyone used that term. Seven years and three successful businesses later, Brian decided to share what he knew with the world.  

He started Copyblogger as a simple one-man blog. It evolved into a highly profitable company with 8 figures in annual revenue thanks to useful content, smart copywriting, and exceptional products and services.  

His vision is to help you create the kind of audience-focused content that helps you reach your goals.

CHRIS DUCKER

  • @ChrisDucker: 58k 
  • @ChrisDucker: 29k
  • ChrisDucker.com

Chris Ducker is a serial entrepreneur and author of the bestseller, "Virtual Freedom", and more recently, "Rise of the Youpreneur".  

Based in Cambridge, England, he owns and operates several businesses, housing over 400 full-time employees combined internationally.  

He's also a trusted international business mentor, keynote speaker, podcaster, blogger, as well as the founder of Youpreneur.com - the leading personal brand business education company in the world.

CHRIS HUNTLEY

  • @mrchrishuntley: 12.8k
  • IfYouBuildIt.com
  • InsuranceBlogByChris.com

Chris Huntley built his insurance blog, InsuranceBlogbyChris.com to 70,000 visits per month then sold it for 7 digits.  

His websites and blogs have taken him from a work-at-home “solo entrepreneur” to a legitimate agency owner with an office, agents, and assistants.  

He details his evolution from broke life insurance salesman with no leads to an online entrepreneur in Generation Freedom.

COLE CUCHNA 

  • @dissectpodcast: 18.4k
  • @dissectpodcast: 12k
  • Dissect Podcast

Cole Cuchna is the host and creator of the serialized music podcast Dissect.

Dissect picks one album per season and analyzes one song per episode, measure by measure, word by word.

Season 1 examines “To Pimp a Butterfly” by Kendrick Lamar. Season 2 tackles “My Beautiful Dark Twisted Fantasy” by Kanye West. Season 3 dissects “Blonde” and “Channel Orange” by Frank Ocean.

JASON HIBBS

  • @bourbonmoth: 77.6k
  • ohlittlerabbit.com
  • bourbonmoth.com

Jason Hibbs builds, designs, and sells custom furniture online through bourbonmoth.com.  

He runs a woodworking shop and handmade goods business with his wife in Oregon.  

His carefully curated Instagram account drives a ton of business towards him. Hear about his history, how he markets his business, and what he does to stay ahead product-wise. 

JOHN LEE DUMAS

  • @johnleedumas: 60.5k
  • @johnleedumas: 54k
  • eofire.com

John Lee Dumas is the host of Entrepreneurs on Fire, an award-winning Podcast where he interviews today's most successful Entrepreneurs. JLD has interviewed over 2000 Entrepreneurs (including Tony Robbins, Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss, and many more), and EOFire has over 1 million monthly listens.  

Through these interviews, he learned the #1 reason Entrepreneurs are successful. They have ONE BIG IDEA and go ALL IN. That is what he talks you through in Generation Freedom.

DR. LEE SHAKER

  • Ph.D. from the Annenberg School for Communication 
  • Teaches mass communication at PSU
  • LeeShaker.com

Lee Shaker is a mass & political communication scholar. His primary interest lies in understanding the ways that new communication technologies affect society.  

As part of this, several of his recent articles assess how the changing media environment alters the relationship that citizens have with their local communities.  

In Generation Freedom, he walks you through the evolution of mass media communication and how it has created unprecedented business opportunities.

LISA CONGDON

  • Lisa Congdon Art: 99k
  • @lisacongdon: 226k
  • lisacongdon.com

Fine artist, illustrator, and author Lisa Congdon is best known for her colorful paintings and hand lettering. She works for clients around the world including MoMA, REI, Harvard University, among many others.  

She is the author of seven books, including the starving-artist-myth-smashing Art Inc: The Essential Guide to Building Your Career as an Artist.  

She was named one of 40 Women Over 40 to Watch in 2015 and she is featured in the 2017 book, 200 Women Who Will Change the Way You See the World.

MEAGAN WRISTEN

  • @MeaganWristen: 51k
  • @mommytravels: 37k
  • mommytravels.net

Meagan Wristen is a freelance travel writer, blogger, and social media influencer. Meagan is the author and host of MommyTravels.net. Meagan writes for 10Best.com/Travel Media Group at USA Today, Travelocity, and TravelingMom.com.  

Meagan also contributes to SheBuysCars.com, MiniTime.com, and Trekaroo. She tells you exactly how she built her brand in Generation Freedom.

NIYI SOBO 

  • Former NFL Fullback 
  • Sports Motivation Podcast
  • imnotyou.com

Olaniyi “Niyi” Sobo is a former American football fullback. He played college football at Portland State. He was signed by the New Orleans Saints as an undrafted free agent in 2008.  

After being cut from the NFL due to an injury, Niyi decided to begin coaching. From there, in addition to being a full-time firefighter, he has built a coaching company imnotyou.com to help young athletes be successful at an elite level.

PAT FLYNN

  • @patflynn: 154k
  • @patflynn: 46k
  • SmartPassiveIncome.com

Pat Flynn is a beloved thought leader in online entrepreneurship, digital marketing, and lifestyle businesses.  

Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and his book, Will it Fly? reached the Wall Street Best Sellers list.  

His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 33 million downloads and continues to inspire people with his message. 

PAULA PANT

  • @affordanything: 15k
  • @paulapant: 10.8k
  • AffordAnything.com  

Paula Pant is the founder of award-winning website AffordAnything.com and a writer and speaker, specializing in money and business.  

She has been featured in more than four dozen major publications, including Forbes, Fortune, Money.com, AOL DailyFinance, Marketplace Money, Magazine, and many more.  

She speaks at conferences across the nation on money, business, and lifestyle.  


STEPHEN CHOU

  • My Wife Quit Her Job: 19k
  • My Wife Quit Her Job: 11k
  • MyWifeQuitHerJob.com  

Stephen Chou is the founder of My Wife Quit Her Job - a blog and podcast discussing small business entrepreneurs killing it online. When his wife became pregnant, the two made it their mission to help Jennifer ditch her soul-sucking 9-5 while still generating income for their growing family. Within a year, the two built an online shop and six-figure revenue stream.  

From there, he has gone on to create a profitable online business of his own. With candid honesty and actionable advice, Steve shares everything the two did right AND wrong to help you on your journey.

FAQ

WHAT IF I DON'T LIKE IT? 


No worries — just email us within 30 days of your purchase and we'll give you a full refund. No questions asked. We call this our "rob us blind guarantee.” That means you can log in, download the movie, the special features, the worksheets, checklists, and bonus features and still get your money back before 30 days. Not that you would actually do that. :) Simply put, we don’t want your money if you aren’t happy. 

HOW WILL I GET MY STUFF?


The download of the film and special features will be available right away through our digital delivery service called Gumroad.com. We'll email you with instructions on how to access the film (and the special features). 

CAN I DOWNLOAD THE FILM ONTO MY IPAD OR TABLET?


We deliver the goods through a service called Gumroad. You can download what’s called the “Gumroad Library” onto your iOS device and watch the film. However, you can’t download it to your iPad. For more information, go here. 

CAN I ACCESS MY STUFF EVEN IF I DON'T DOWNLOAD IT RIGHT AWAY?


Yes, just go back to your email receipt (from ShoHawk Media) and click on the appropriate link. If you don’t have a Gumroad account, you’ll be asked to create one (it’s free). Then, you’ll have access to your “Gumroad Library”. 

DO I HAVE TO DOWNLOAD THE FILM TO WATCH IT? 


Nope, you can stream the movie and special features straight to your device. 

I LOST MY DIGITAL FILE OF THE FILM, CAN I ACCESS IT AGAIN?


Sure, just find your email receipt from “ShoHawk Media” (from the day you purchased) and the link to your product should be there.

CAN I WATCH GENERATION FREEDOM ON MY TV?


Yes, you can Airplay from an iPhone to AppleTV or Chrome stick with iOS or Android.

CAN I GIVE THIS AS A GIFT DIGITALLY?


Yes, totally! When you get to the payment form, click the tiny present icon to allow for gifting. To send a previously-purchased item as a gift, simply return to the URL of the product, and click buy again. Click the gift icon, fill out the recipient's email and a personal message to them, buy it and send it. If you are having issues, go here. 

CONTACT

Thanks for checking out Generation: Freedom! We're so grateful for you. We created this contact page to help you get your questions answered quickly. Check out the FAQ section first. If that doesn’t help, we would love to hear from you and address your question the best we can. 

PARTNERS

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WANT TO SHARE OUR PRODUCTS WITH YOUR AUDIENCE AND MAKE MONEY?  

 We would love to potentially partner with you to bring our film packages to your audience.  

HOW TO KNOW IF YOU WILL BE A GOOD FIT:  

  • You have a website that attracts people who are looking to make money online OR you have a website that attracts people who are already selling online. 
  • You run your business with integrity.
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READY TO APPLY AS AN AFFILIATE?  

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WANT TO KNOW MORE ABOUT THE GENERATION: FREEDOM AFFILIATE PROGRAM?  

We think we have a pretty rocking affiliate program and think you will agree! That's why I'll share some of the stuff that makes being an affiliate for Generation: Freedom rewarding.  

You can see the entire affiliate agreement here.  

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You will receive a generous commission of 50% every time someone purchases one of our film packages using your affiliate link.  

EARN COMMISSIONS ON FUTURE PURCHASES  

Our customers often purchase multiple courses over the years and once the customer is “tagged” to you, you will continue to receive commissions on their future purchases as well.  

OUR FUNNELS WORK!  

There are lots of ways that you can get someone into one of our funnels, without having to send them to a “sales page”. We offer free courses, ebooks and more to get customers into our funnels. We send our email subscribers weekly follow-up emails encouraging them to make a purchase.  

All you have to do is get them into our funnels, and we will do the rest! Once you send someone our way, we will work hard to get them to convert as a customer. As long as they make their first purchase within 30 days of clicking your affiliate link, you will get credit for the sale.  

GET PAID WEEKLY!  

We pay on time every week. If you make one commission of $7, we will pay it to you that month! Our affiliate program is run through Gumroad, so you will simply need to set up an account with them.  

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